A deep understanding of your customers’ decision processes will allow you to accurately target communications.

Pamela Miller Consulting

Maximizing Return on Marketing Investments

Our Focus

Increased ROI

Pamela Miller Consulting helps Senior Executives of technology, media and consumer companies achieve the highest possible return on their marketing and sales investments.

Market Knowledge

We believe that a deep understanding of your target market’s needs and decision processes will result in more effective communications and more efficient resource allocation. We have repeatedly attained rapid growth and improved profitability for our clients by optimizing marketing mix, while refining product positioning and better matching messaging to customers’ needs.

Finding the Missing Pieces

Our ability to quickly find and untangle the root of complex problems has allowed us to resolve many of our client’s inefficiencies and identify critical competitive action plans. While our independent viewpoint, allows us to identify opportunities, which are often hard to see from inside a company.

Closing the Loop

Do your Marketing and Sales teams take the time to evaluate their efforts? When staffing is tight, closing the loop and evaluating what worked and what did not work is often delayed or not done at all. Don’t abandon a program because the top-line results were negative without knowing why it did not succeed, sometimes a simple change to can make the difference between success and failure.

Pamela Miller Consulting

Phone: 650 339-3313

E-mail: info@pamelamillerconsulting.com

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Feedback Systems

PMC can help you design performance feedback systems so your managers can quickly evaluate their efforts. When analysis is quick responsible managers will close the loop, learning how to enhance future programs.

Not Just Marketing

Engagements often start in marketing or business development, and then expand to other functions or to a corporate wide focus. Projects range from a single product positioning recommendations to complete business plans and financial models.